What did we do

Working with BBRaun Aesculap RENU we developed their first sales application to present rich media in the form of pdfs and videos to their clients and maintain a history of client visits and information tracking for the sales team to optimise marketing budgets and performance.

ADVICE AND STRATEGY

We developed a strategy that enabled the sales force to demonstrate and process orders for Medical product kits which included a library for viewing product spec sheets and pdfs.

DEVELOPMENT

The application contained a large database of products and was developed to work offline where networks were not available such as in hospitals.

OUTCOME

The application was received really well by the sales force, saving them considerable printing costs, and allowing an interactive presentation during meetings with rich media content.